Marketing Personalisation

Made Easy

The missing piece in the marketing equation

Consumers must be at the centre of any result-focused marketing activity

Who's this for

Brand Marketing

AeMotion's innovative solution transforms brand marketing by providing deep insights into customer emotions and sentiments. By analysing these emotional cues, AeMotion allows brands to create highly personalised and impactful marketing campaigns that resonate with their audience. This leads to increased engagement, stronger customer connections, and improved conversion rates, ensuring marketing activities are not only effective but also meaningful.

CRO

AeMotion enhance Conversion Rate Optimisation by decoding customer emotions and behaviours. This advanced analysis allows brands and agencies to tailor their user experiences and messaging to resonate deeply with their audience, driving higher engagement and conversion rates. By understanding and responding to emotional triggers, AeMotion help optimise every touchpoint in the customer journey, turning insights into actions that significantly boost conversions.

Programmatic Marketing

AeMotion revolutionise programmatic marketing by analysing real-time consumer emotions and behaviours. This enables brands to create hyper-targeted, emotionally resonant ads that connect with audiences on a deeper level. By optimising ad content and placement based on emotional insights, AeMotion ensure more relevant and engaging campaigns, driving higher click-through and conversion rates while maximising ROI in programmatic marketing efforts.

Creative

AeMotion enhance creative marketing by understanding and predicting consumer emotional responses. This insight allows brands to craft emotionally resonant content that captivates and engages audiences. By tailoring visuals, messages, and campaigns to evoke the right emotions, AeMotion helps brands create impactful and memorable experiences, driving deeper connections and higher engagement with their target audience.

Data Analytics

AeMotion transform data analytics by incorporating emotional analysis to decode consumer emotions and sentiments. This advanced capability allows brands to gain deeper insights into customer behaviour, preferences, and trends. By integrating emotional data with traditional metrics, AeMotion help brands make more informed decisions, optimise strategies, and uncover new opportunities, ultimately enhancing the effectiveness and precision of their data analytics activities.

Branding Campaigns

AeMotion elevate branding campaigns by understanding and responding to consumer emotions. By analysing emotional responses, AeMotion enable brands to craft campaigns that resonate deeply and authentically with their audience. This emotional connection enhances brand perception, fosters loyalty, and drives engagement, ensuring that branding efforts are impactful and memorable.

Performance Marketing

AeMotion boosts performance marketing by analysing and responding to consumer emotions in real-time. This allows brands to create highly targeted and emotionally engaging ads that drive higher click-through rates and conversions. By helping brands optimise ad content and delivery based on emotional insights, AeMotion ensure that performance marketing campaigns are not only effective but also efficient, maximising ROI and enhancing overall campaign success.

Media Marketing

AeMotion enhance media marketing by analysing audience emotions and sentiments across various platforms. This enables brands to tailor their media content to evoke the desired emotional responses, increasing engagement and viewer retention. By helping brands optimise their media strategies based on emotional insights, AeMotion ensure that marketing efforts are more compelling and effective, driving better results and maximising media campaign impact.

Advertising

AeMotion revolutionise advertising by analysing and predicting consumer emotions. This allows brands to create emotionally resonant ads that deeply connect with audiences, driving higher engagement and recall. By optimising ad content and targeting based on real-time emotional insights, AeMotion ensures more effective and impactful advertising campaigns that maximise ROI and enhance brand perception.

Marketing Science

AeMotion advances marketing science by precisely decoding and analysing consumer emotions. This provides brands with deeper insights into emotional motivators behind customer behaviour. By combining emotional data with traditional analytics, AeMotion enables more precise targeting, personalised campaigns, and improved predictive models, thereby enhancing the effectiveness and scientific rigour of marketing strategies.



Marketing Personalisation

Made Easy

The missing piece in the marketing equation

Consumers must be at the centre of any result-focused marketing activity

Who's this for

Brand Marketing

AeMotion's innovative solution transforms brand marketing by providing deep insights into customer emotions and sentiments. By analysing these emotional cues, AeMotion allows brands to create highly personalised and impactful marketing campaigns that resonate with their audience. This leads to increased engagement, stronger customer connections, and improved conversion rates, ensuring marketing activities are not only effective but also meaningful.

CRO

AeMotion enhance Conversion Rate Optimisation by decoding customer emotions and behaviours. This advanced analysis allows brands and agencies to tailor their user experiences and messaging to resonate deeply with their audience, driving higher engagement and conversion rates. By understanding and responding to emotional triggers, AeMotion help optimise every touchpoint in the customer journey, turning insights into actions that significantly boost conversions.

Programmatic Marketing

AeMotion revolutionise programmatic marketing by analysing real-time consumer emotions and behaviours. This enables brands to create hyper-targeted, emotionally resonant ads that connect with audiences on a deeper level. By optimising ad content and placement based on emotional insights, AeMotion ensure more relevant and engaging campaigns, driving higher click-through and conversion rates while maximising ROI in programmatic marketing efforts.

Creative

AeMotion enhance creative marketing by understanding and predicting consumer emotional responses. This insight allows brands to craft emotionally resonant content that captivates and engages audiences. By tailoring visuals, messages, and campaigns to evoke the right emotions, AeMotion helps brands create impactful and memorable experiences, driving deeper connections and higher engagement with their target audience.

Data Analytics

AeMotion transform data analytics by incorporating emotional analysis to decode consumer emotions and sentiments. This advanced capability allows brands to gain deeper insights into customer behaviour, preferences, and trends. By integrating emotional data with traditional metrics, AeMotion help brands make more informed decisions, optimise strategies, and uncover new opportunities, ultimately enhancing the effectiveness and precision of their data analytics activities.

Branding Campaigns

AeMotion elevate branding campaigns by understanding and responding to consumer emotions. By analysing emotional responses, AeMotion enable brands to craft campaigns that resonate deeply and authentically with their audience. This emotional connection enhances brand perception, fosters loyalty, and drives engagement, ensuring that branding efforts are impactful and memorable.

Performance Marketing

AeMotion boosts performance marketing by analysing and responding to consumer emotions in real-time. This allows brands to create highly targeted and emotionally engaging ads that drive higher click-through rates and conversions. By helping brands optimise ad content and delivery based on emotional insights, AeMotion ensure that performance marketing campaigns are not only effective but also efficient, maximising ROI and enhancing overall campaign success.

Media Marketing

AeMotion enhance media marketing by analysing audience emotions and sentiments across various platforms. This enables brands to tailor their media content to evoke the desired emotional responses, increasing engagement and viewer retention. By helping brands optimise their media strategies based on emotional insights, AeMotion ensure that marketing efforts are more compelling and effective, driving better results and maximising media campaign impact.

Advertising

AeMotion revolutionise advertising by analysing and predicting consumer emotions. This allows brands to create emotionally resonant ads that deeply connect with audiences, driving higher engagement and recall. By optimising ad content and targeting based on real-time emotional insights, AeMotion ensures more effective and impactful advertising campaigns that maximise ROI and enhance brand perception.

Marketing Science

AeMotion advances marketing science by precisely decoding and analysing consumer emotions. This provides brands with deeper insights into emotional motivators behind customer behaviour. By combining emotional data with traditional analytics, AeMotion enables more precise targeting, personalised campaigns, and improved predictive models, thereby enhancing the effectiveness and scientific rigour of marketing strategies.

Make informed decisions based on

Our Solution

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Connect Your Platforms

We analyse consumers’ behaviours on your platforms to:

> Uncover psychological patterns and insights

> Give a meaning to complex platforms analytics

Quantitative Psychological Analysis

Our Platform will generate bespoke Neuroscience based Surveys to:

> Uncover behavioural and psychological patterns 

> Perform advanced data crossing & clustering

Get Deeper: Nonverbal Cues Analysis

Our Platform will analyse Nonverbal cues from Focus Groups to:

> Uncover non-conscious cues throughout your marketing experiences for each identified audience segment

> We analyse all the components of body language, not only facial expressions, as their overall interpretation is the manifestation of consumers' non-conscious motivators

Our Solution

1

Connect Your Platforms

We analyse consumers’ behaviours on your platforms to:

> Uncover psychological patterns and insights

> Give a meaning to complex platforms analytics

2

Quantitative Psychological Analysis

Our Platform will generate bespoke Neuroscience based Surveys to:

> Uncover behavioural and psychological patterns 

> Perform advanced data crossing & clustering

3

Get deeper: Nonverbal Cues Analysis

Our Platform will analyse Nonverbal cues from Focus Groups to:

> Uncover non-conscious emotional cues throughout your marketing campaigns for each identified audience segment

> We analyse all the components of body language, not only facial expressions, as their overall interpretation is the manifestation of consumers' non-conscious motivators

We deliver hidden, non-conscious insights.

You increase marketing performance.

"

We’ve seen a huge impact on the way we approach our marketing and capture new customers. They know the psychology of consumers and the behind the scenes of marketing campaigns. AeMotion really take a closer look at your brand as a separate entity, very different, very personalised.

José Maria S. N. - Managing Director

"

The product is very interesting and something that crosses over between both user experience and audience targeting. Very clever product – different than what anyone else is doing.

Hannah P. - Director of Marketing Performance

Uncover consumers emotional motivators for more meaningful marketing experiences

Connect with us and empower your marketing performance

FAQ

How can we understand what motivates consumers when these motivations occur on a non-conscious level?

To uncover something that happens at such a deep level, relying on a single data source is not enough. That's why we use a combination of online and offline neuroscience-based analytical tools to gather data from multiple sources. Additionally, we rely on an advanced model for nonverbal cues analysis which provides the ultimate way to precisely understand consumers' non-conscious motivators.

Shouldn’t knowing consumer behaviour be enough as it’s the manifestation of their internal feelings?

Data analytics can help uncover how consumers behave throughout marketing campaigns. Still, if you are looking to improve your marketing performance, how can you know how to do it if you don't know the reason why consumers behave that way? You'd end up in an expensive, never ending trial and error cycle, burning budget trying to figure out what works. AeMotion can precisely identify what resonates with and motivates target consumers on an emotional level to help you improve personalised user experience and marketing performance based on what makes them behave in specific ways.

What kind of output do we provide?

We do provide two different outputs:

  1. A detailed report for each audience segment identified and analysed with their complete psychological profiles and emotional motivators at each stage of the marketing experience
  2. A detailed dataset for easy ingestion of consumers psychological insights into the campaign management platforms you use