Our Approach

The missing piece in the marketing equation

Different situations = Different behaviours

90% of consumers decisions are emotions driven

Emotions are the 'Reason' for consumer behaviour

Depending on the situation, the same individual experiences different emotions which lead them to behave differently. What if you could identify what resonates with and motivates your target consumers on an emotional level and design your marketing experiences around that data?



Our Approach

The missing piece in the marketing equation

Different situations = Different behaviours

90% of consumers decisions are emotions driven

Emotions are the 'Reason' for consumer behaviour

Depending on the situation, the same individual experiences different emotions which lead them to behave differently. What if you could identify what resonates with and motivates your target consumers on an emotional level and design your marketing experiences around that data?

Uncover audiences' emotional motivators

at each stage of the consumer's journey

OUR PROVEN & BIAS-FREE METHODOLOGY

Our tech-enabled process relies on the most complete neuroscientific approaches. This allows us to pinpoint different emotional motivators within the same audience and how they switch depending on the stage of the consumer's journey.

DATA ANALYSIS 

We combine online and offline neuroscience-based analytical tools for a complete psychological analysis. We deeply analyse the audience's behaviour at each step of the consumer's journey under a neuroscientific lent to generate a validated and precise output.

EMOTIONAL SEGMENTATION

We are able to identify specific segments within the same audience with different psychological and behavioural patterns. This leads us to a segmented analysis through our cutting-edge tools for consumers psychological and emotional understanding.

DATA VALIDATION

Our proven process relies on multiple data entry points which allows us to cross data through a sophisticated algorithm and generate a fully validated output. With this, we can identify hidden motivators with high precision and how they change along the consumer's journey.

DATASET AND MAPPING

The neuroscientific model we use currently represents one of the best approaches to emotional understanding. It allows us to identify with high precision audiences' emotional motivators and how they interact with and influence their decision-making process along the consumer's journey.

 Bias-free insights for easy integration into marketing strategies 

> We rely on a proven process with multiple data entry points to guarantee a complete validation of the insights and elimination of subjective interpretation of data

> Our process gathers online and offline data to analyse consumers' behaviours from different angles and validate our output

> Throughout our analytical process, we also gather consumers' real-time data to fully validate insights based on real-time behaviours and psychology

Precise insights for enhanced marketing performance

> Our proven process relies on a sophisticated algorithm to cross and validate data from multiple data entry points

> Our neuroscientific model is the first of its kind designed specifically for marketing

> Our model focuses on uncovering consumers' emotions and motivations rather than on how people relate to one another

Let's inspire emotional connections for more meaningful marketing experiences

Connect with us and empower your marketing performance