Neuroscience-based Approach

for Full Data Validation

Make informed decisions based on consumers' real motivators

90% of consumers decisions are emotions driven

Emotions are the 'Reason' for consumer behaviour

Depending on the situation, the same individual experiences different emotions which lead them to behave differently. What if you could identify what resonates with and motivates your target consumers on an emotional level and design your marketing experiences around that data?



Marketing Personalisation

Made Easy

Make informed decisions based on consumers' real motivators

90% of consumers decisions are emotions driven

Emotions are the 'Reason' for consumer behaviour

Depending on the situation, the same individual experiences different emotions which lead them to behave differently. What if you could identify what resonates with and motivates your target consumers on an emotional level and design your marketing experiences around that data?

Uncover audiences' emotional motivators

at each stage of the consumer's journey

Learn more about our Solution

OUR PROVEN & BIAS-FREE METHODOLOGY

Our tech-enabled process relies on the most complete neuroscientific approaches. This allows us to pinpoint different emotional motivators within the same audience and how they switch depending on the stage of the consumer's journey.

DATA ANALYSIS 

We combine online and offline neuroscience-based analytical tools for a complete psychological analysis. We deeply analyse the audience's behaviour at each step of the consumer's journey under a neuroscientific lent to generate a validated and precise output.

EMOTIONAL SEGMENTATION

We are able to identify specific segments within the same audience with different psychological and behavioural patterns. This leads us to a segmented analysis through our cutting-edge tools for consumers psychological and emotional understanding.

DATA VALIDATION

Our proven process relies on multiple data entry points which allows us to cross data through a sophisticated algorithm and generate a fully validated output. With this, we can identify hidden motivators with high precision and how they change along the consumer's journey.

DATASET AND MAPPING

The neuroscientific model we use currently represents one of the best approaches to emotional understanding. It allows us to identify with high precision audiences' emotional motivators and how they interact with and influence their decision-making process along the consumer's journey.

Make informed decisions based on

 Bias-free insights for easy integration into marketing strategies 

> We rely on a proven process with multiple data entry points to guarantee a complete validation of the insights and elimination of subjective interpretation of data

> Our process gathers online and offline data to analyse consumers' behaviours from different angles and validate our output

> Throughout our analytical process, we also gather consumers' real-time data to fully validate insights based on real-time behaviours and psychology

Precise insights for enhanced marketing performance

Learn more about our Solution

> Our proven process relies on a sophisticated algorithm to cross and validate data from multiple data entry points

> Our neuroscientific model is the first of its kind designed specifically for marketing

> Our model focuses on uncovering consumers' emotions and motivations rather than on how people relate to one another

Uncover consumers emotional motivators for more meaningful marketing experiences

Connect with us and empower your marketing performance

CONTACT

FAQ

How can we understand what motivates consumers when these motivations occur on a non-conscious level?

To uncover something that happens at such a deep level, relying on a single data source is not enough. That's why we use a combination of online and offline neuroscience-based analytical tools to gather data from multiple sources. Additionally, we rely on an advanced model for nonverbal cues analysis which provides the ultimate way to precisely understand consumers' non-conscious motivators.

Shouldn’t knowing consumer behaviour be enough as it’s the manifestation of their internal feelings?

Data analytics can help uncover how consumers behave throughout marketing campaigns. Still, if you are looking to improve your marketing performance, how can you know how to do it if you don't know the reason why consumers behave that way? You'd end up in an expensive, never ending trial and error cycle, burning budget trying to figure out what works. AeMotion can precisely identify what resonates with and motivates target consumers on an emotional level to help you improve personalised user experience and marketing performance based on what makes them behave in specific ways.

What kind of output do we provide?

We do provide two different outputs:

  1. A detailed report for each audience segment identified and analysed with their complete psychological profiles and emotional motivators at each stage of the marketing experience
  2. A detailed dataset for easy ingestion of consumers psychological insights into the campaign management platforms you use 
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